The consumer is bombarded with marketing messages all day long. In the car, on television, reading a paper or e-zine. The key to connecting with your prospective clients is to have good copy that is to the point without words that will slow the reader down. Research has shown that you have about seven seconds before they lose interest. That is after they have seen your message about 10 to 12 times! Yikes, it’s going to be costly to reach those prospective customers. Experts in the field of copywriting have found that the following words just slow the reader down. Since you only have seven seconds to get your message across you will need to make a compelling offer quickly!
6 words to avoid in your copywriting.
Studio Owner Article
Self-help and Life Enhancement Tips for the Business Owner
Steve Sirico
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