Whenever we market our business we are always striving for one thing and one thing alone, to build our client base and to do so by getting people to come in to our business. If you can get interested individuals to walk in the door and you have something good to offer them as far as product you stand a good chance of converting them into clients. Years ago we did a survey with our clients and I can tell you it was quite an eye opener! We were sure that the most important thing to our clients was the quality of the education that we were able to give them. So we were quite amazed when we got the surveys back to discover that the quality of the education was not even in the top 5 and that other things were far more important to them especially initially. They wanted it to be convenient, for the kids to have fun, to make friends and the closer it was to schools the better because then the children could walk right to the studio. These were just a few of the things that were mentioned but it really helped us to change our marketing strategy.
Marketing With Free Events
Studio Owner Article
Success with Marketing and Sales
Angela D'Valda Sirico
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