All businesses love referrals. This form of advertising seems to be especially powerful for dance schools. I believe that our type of business breeds more word of mouth advertising than others. Moms talk to their friends, families, associates and neighbors. That’s great news for all of us. Of course, we cant always be sure that they are giving us a good report but hopefully more often than not they are talking about out business in a positive way. Studies of advertising through consumer referrals have shown that how your customers talk about you and your business will depend on the quality of the customers experience with your business. John Jantsch the author of the book 'The Referral Engine' says that your employees probably treat your customers the same way you treat them!' Want more referrals? Treat your staff right and they will be your studio ambassadors’.
Customers Talk!
Studio Owner Article
Improve Staff and Customer Communication
Steve Sirico
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