No one else is quite like you. Would you agree with that statement? If you do, then it would stand to reason that no one else offers a product exactly like yours. Who you are and what you offer is totally unique, no one does it quite like you do. Even if there are three other studios in town that offer exactly what you do, no offering is exactly the same. If you are still with me then let me ask you this; If you had to describe some ways that your studio goes about doing things that are markedly different from your competition, what words would you use to do just that? What are the three things that really make your studio stand out from all the rest? What I'm getting at here is the creation of your unique marketing edge, the things that make you different and memorable. If you can write out that wording, those few sentences, that difference and edge...then you can go about marketing it. Sometimes the most effective marketing is letting consumers know why you are so special. If it's something they are looking for, they'll bite.
Your Uniqueness Can Speak Volumes!
Studio Owner Article
Self-help and Life Enhancement Tips for the Business Owner
Robert Landau
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