About two years ago we introduced a DVD brochure at our studio and have been receiving great reviews from prospective clients. In our recent teleseminar for studio owners we gave a brief description of what we did and how it has worked for us. We have had a lot of interest in it and have had requests to do a story on the exact "how to" of it. Below is an outline of what you will need to create one. The best thing about the DVD brochure is that you can highlight the USP (unique selling proposition) that makes you different from your competitors. Think of it as a five to seven minute infomercial. When prospective clients come in to your studio and you hand them a DVD it is very unique and a powerful tool. When you mail them your literature and you include a DVD brochure you know that you are providing them with something different from everyone else. Furthermore you can give them a look at your studio, so when they do come in, they feel like they already know you and are familiar with your facility. You will need someone who can edit video. You will also need a video camera or to hire a videographer. Let's take a look at where to start and what is needed.
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