When creating different programs and classes for your studio one of the best places to start to look is through the eyes of your current customers. We are constantly searching for ways to better satisfy what the customer wants. Find a want or need and then create the way to satisfy that want or need. With this in mind the best way to tap into the minds of your customers is to ask them. We are big proponents of surveys. For the most part your best customers will gladly fill them out. We have also found that they will also tell you very truthfully what they like and what they do not like. Then it is as simple as creating more of what they like and doing away with the things they do not. Sounds easy enough but most business owners dont bother to do it. Get to know your customers and they will help you build your business. Knowledge is the key, if you know what makes them tick then you will be able to keep them happy forever. The key word that we want to work with is to satisfy.
Satisfying the Customer
Studio Owner Article
Improve Staff and Customer Communication
Angela D'Valda Sirico
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