One of the most powerful forms of advertising is the use of a testimonial. Most people are much more impressed and find it more credible when one of your clients says something good about you than when you say how good you are. Let's face it the best form of advertising is word of mouth. So if you can get some good written and video testimonials they will have a similar effect. What has more impact? An ad that has us spouting off about how great we are and how we are the best or one that has several customers saying how great you are and how you are this and that. By getting testimonials it provides proof that your product or service is what you say it is. It builds credibility and reputation. It also builds a loyal bond between you and the customer in the ad.
How to Get and Use Testimonials
Studio Owner Article
Success with Marketing and Sales
Angela D'Valda Sirico
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