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Marketing For Results!

Type:

Studio Owner Article

Category:

Success with Marketing and Sales

We have all heard stories about marketing. The most common one that I hear is when a studio owner uses a newspaper ad, post card, self mailer or any other marketing tool one time and is not happy with the results. If you do anything in marketing once, the chances are you wont be happy. There is no magic bullet, no one thing that you do that will bring in a huge influx of new customers. One of the most important things you can do for your business, and bottom line, is to develop a marketing plan. If you are someone who read the above statement and thought, Oh, I dont have time for that or I dont know how to do that or maybe That sounds like a lot of additional work. Relax! Its not going to be tough at all. As a matter of fact, once you follow through with your plan, you will be thrilled with the overall results, which will give you more students and profits!

Author

Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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