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The Best Resources for Your Online Marketing Dollars

Type:

Studio Owner Article

Category:

Success with Marketing and Sales

This is the time of year that we, as studio business owners, spend most of our marketing budget. I am sure that most of you do newspaper ads, postcards, flyers and door hangers just to name a few. In previous articles I have discussed how important the statistics are that we have gathered over the past five years. Many people nowadays go online to shop for things that they are interested in buying and they are not only interested in items but also in services. Our statistics show that during the months of August, September, October and November, that people finding us through search engines or other online resources have increased over ten times in the last five years. We are reaching our super pages PPC (pay per click) budget every one of those months. As a matter of fact, because of that we have increased our budget for those months. Last year alone we had seventy seven new students find us through this one source.

Author

Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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Did you know Dance Teacher Web offers 1000’s of videos, 100’s of lesson plans and teacher articles so that you can stay current and energized all year long. The busy studio owner can have instant access to 100’s of tips on marketing, how to improve communication and discover retention secrets that can generate 30% more revenue. Join our worldwide community of 10,799 dance educators today!

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