This is the time of year that we, as studio business owners, spend most of our marketing budget. I am sure that most of you do newspaper ads, postcards, flyers and door hangers just to name a few. In previous articles I have discussed how important the statistics are that we have gathered over the past five years. Many people nowadays go online to shop for things that they are interested in buying and they are not only interested in items but also in services. Our statistics show that during the months of August, September, October and November, that people finding us through search engines or other online resources have increased over ten times in the last five years. We are reaching our super pages PPC (pay per click) budget every one of those months. As a matter of fact, because of that we have increased our budget for those months. Last year alone we had seventy seven new students find us through this one source.
The Best Resources for Your Online Marketing Dollars
Studio Owner Article
Success with Marketing and Sales
Steve Sirico
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1580 Post Road Fairfield, CT