I remember when Angela and I first started our studio twenty two years ago. We knew a lot about teaching, something about business and very little on how to promote ourselves. We even knew of dance teachers who thought that it was somehow sleazy or uncouth to promote what they did well. If you think that you are in someway selling out or if you are concerned about being looked down upon, forget that thought! I know that some people may think that promotion is beneath them. Some feel that if people are interested in what they have they will automatically find them. People may hope that clients are going to seek them out but the market place is crowded with a lot of services, like dance schools, and even though theirs may be the best, without adequate promotion no one will ever know! Anyone who believes that promotion for their business is unnecessary will be forever trying to make ends meet and they will most likely never be able to reach the level that they hoped for with their business.
Promoting Yourself and Your School
Studio Owner Article
Success with Marketing and Sales
Steve Sirico
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