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Promoting Yourself and Your School

Type:

Studio Owner Article

Category:

Success with Marketing and Sales

I remember when Angela and I first started our studio twenty two years ago. We knew a lot about teaching, something about business and very little on how to promote ourselves. We even knew of dance teachers who thought that it was somehow sleazy or uncouth to promote what they did well. If you think that you are in someway selling out or if you are concerned about being looked down upon, forget that thought! I know that some people may think that promotion is beneath them. Some feel that if people are interested in what they have they will automatically find them. People may hope that clients are going to seek them out but the market place is crowded with a lot of services, like dance schools, and even though theirs may be the best, without adequate promotion no one will ever know! Anyone who believes that promotion for their business is unnecessary will be forever trying to make ends meet and they will most likely never be able to reach the level that they hoped for with their business.

Author

Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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Did you know Dance Teacher Web offers 1000’s of videos, 100’s of lesson plans and teacher articles so that you can stay current and energized all year long. The busy studio owner can have instant access to 100’s of tips on marketing, how to improve communication and discover retention secrets that can generate 30% more revenue. Join our worldwide community of 10,799 dance educators today!

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