Today more than ever it is important to stay connected with your customers, the parents of your students. Consistent follow-up requires a system, but it can be as easy as creating a simple schedule of dates on which to send out greetings, cards and e-mail updates. The good news is that once developed, it is easy to implement and, over time, you'll reap the benefits of a steady stream of repeat business and referrals. After all, it takes far less time and money to sell to an existing customer than a cold prospect. Remember that just because they are your customers today it doesnt mean they will be tomorrow! It takes more than good dance training to keep your customers happy people expect that, or they wouldnt have signed up with your studio in the first place. The key is to maintain that personal connection and you will have fans for life!
Staying Connected To Your Customers
Studio Owner Article
Improve Staff and Customer Communication
Steve Sirico
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