Parents are always amazed when young dancers are able to get out on stage by themselves and remember their dance without coaching from the sidelines or the front of the theatre. I’m talking about the youngsters in the 3 to …
Beauty and stage 'directions' that will give you the winning edge!
Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your dance school delivers results. People can be very motivated by the comments of their peers.
For most dance schools the first contact with your customers is via the phone. Make the most of it or pay the consequences. The key is to train all of your staff to answer the phone with a technique that …
The Marketing Plan That Works
As we step into the New Year it is important to identify our students’ goals and find ways to help them achieve them by learning skills that will enable them to overcome the fears that are holding them back. Who …
The back is the structure that keeps us upright, protects the spinal cord and internal organs and supports the brain. It is a truly marvelous piece of machinery. It is important for everyone to keep the back and surrounding areas …
One of the constant laments spoken by dance teachers is, 'If I only had more time!' I know that getting everything done is a challenge each and every day. It is amazing how each day flies by and it seems …
The holidays are over and hopefully during those few days off we all managed to find ways to relax and recharge the batteries to help us to sail through the remainder of the season. Being a studio owner is an …
When you develop a daily routine, use common sense. If your skin doesn’t react well to a routine or product, change it! (See the Sensitive Skin section in 'Understanding Your Complexion Needs'). No one knows your skin better than you …
New Year, New Goals, New Plan!
Use imagination, evolution and revolution to develop multiple synergistic approaches for your business.
Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox every day attests …
'How much should I charge?' 'What do you charge for classes?' These are questions I have been asked by many new and experienced dance school owners. Charging either too little or too much may produce the same results: difficulty luring …
Below you'll find six ideas to drive qualified leads to your website over the next half a year. I will be doing another article later in 2010 on the remainder of the year. The key is to have a plan …
I cannot even begin to count the number of times a mother has come in to register her daughter for classes and told us that her child didn’t want to do ballet because they wanted to have fun! It always …
